How design works
Posted by David on Thursday, June 26, 2003 at 10:23 AM.
In this great interview with Tim Brown, CEO of IDEO, he talks about the process of design, and explains it much more succinctly than I ever have been able to. This one is going on my wall at work.
"The naïve view of designing is that it’s purely an additive process, about adding more and more and more. Actually, design is a funnel-shaped thing. It becomes an editing process: What is appropriate? What can be stripped away? So design is a holistic way of thinking. It's about being able to create the whole of something, and in such a way that somebody who’s using that product, whether for the first time or the tenth time, understands it can interact with it as seamlessly as possible."
Tin King, on Thursday, June 26, 2003 at 11:25 AM:
The last sentence probably sounds OK out loud, but in print it's difficult. I think it's at least missing two commas:
It's about being able to create the whole of something, and in such a way that somebody who’s using that product, whether for the first time or the tenth time, understands it, can interact with it, as seamlessly as possible.