Credibility

From the Daily Show, via Salon, via Beth:

What the creators of "The Daily Show" understand is that in times like ours -- the era of "freedom fries" -- a good humorist doesn't need to grandstand and sometimes barely needs to editorialize at all. "Our show is obviously at a disadvantage with any of the other news shows we're competing against," Stewart said at the beginning of one episode, shortly after the war began. "For one thing, we are fake. They are not. So in terms of credibility, we are ... well, oddly enough we're about even."